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China’s millennials embrace local brands as fast fashion giants like H&M face changing tastes

Summary:
[unable to retrieve full-text content]The shifting tastes of China’s millennials and growing popularity of local brands means fast fashion retailers like H&M could have a tough sell ahead of them in the world’s second largest economy, as the Swedish company renews efforts to regain consumer confidence following a boycott over its comments on Xinjiang.In August, US retailer Urban Outfitters announced it would exit the Chinese market, joining a list of fast fashion companies such as Old Navy and Asos that have left the country in…

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[unable to retrieve full-text content]
The shifting tastes of China’s millennials and growing popularity of local brands means fast fashion retailers like H&M could have a tough sell ahead of them in the world’s second largest economy, as the Swedish company renews efforts to regain consumer confidence following a boycott over its comments on Xinjiang.In August, US retailer Urban Outfitters announced it would exit the Chinese market, joining a list of fast fashion companies such as Old Navy and Asos that have left the country in…

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