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Home / South China Morning Post / China’s domestic brands boom, fuelled by nationalism, with Li-Ning, Anta standing out from the crowd

China’s domestic brands boom, fuelled by nationalism, with Li-Ning, Anta standing out from the crowd

Summary:
[unable to retrieve full-text content]For Chinese director Zhang Yimou and well-known actor Ni Dahong, track suits were the attire of choice for a red carpet premiere in late April, although as this came just a month after a nationwide boycott of H&M, Adidas and Nike, the decision behind the wardrobe selection was viewed as more than just a fashion statement.With fellow cast members from the sky thriller Cliff Walkers choosing for more traditional suits, blazers and ties, Zhang opted for an Anta track suit with the Chinese flag…

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[unable to retrieve full-text content]
For Chinese director Zhang Yimou and well-known actor Ni Dahong, track suits were the attire of choice for a red carpet premiere in late April, although as this came just a month after a nationwide boycott of H&M, Adidas and Nike, the decision behind the wardrobe selection was viewed as more than just a fashion statement.With fellow cast members from the sky thriller Cliff Walkers choosing for more traditional suits, blazers and ties, Zhang opted for an Anta track suit with the Chinese flag…

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