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Why Chinese giants JD.com, Didi, Meituan are turning to stand-up comedy to reach Gen Z and millennials

Summary:
[unable to retrieve full-text content]A laugh is good not only for the soul, but also for business, as many Chinese companies are finding out.Over the past several years, a growing number of businesses have hit on a novel advertising method to reach younger customers and create a buzz around their brands – producing tailor-made stand-up comedy shows.From e-commerce giants like JD.com to food delivery apps such as Meituan, some of China’s biggest companies are targeting increasingly discerning millennial and Gen Z consumers with…

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[unable to retrieve full-text content]
A laugh is good not only for the soul, but also for business, as many Chinese companies are finding out.Over the past several years, a growing number of businesses have hit on a novel advertising method to reach younger customers and create a buzz around their brands – producing tailor-made stand-up comedy shows.From e-commerce giants like JD.com to food delivery apps such as Meituan, some of China’s biggest companies are targeting increasingly discerning millennial and Gen Z consumers with…

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