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Singles’ Day: Chinese e-commerce giants target new wave of budget-conscious consumers and lower tier cities amid pandemic and belt-tightening

Summary:
[unable to retrieve full-text content]Unlike some of her colleagues who have shopped until the last minute of November 11 – China’s Singles’ Day, the country’s annual online shopping festival – Yang Fan has decided not to push things too far this year.The 26-year-old finance manager who lives in Nanchang, Jiangxi province spent almost 12,000 yuan last year on e-commerce platform Taobao, owned by Alibaba Group Holding, buying a handbag from designer brand Bally and high-end SK-II cosmetics.But this time, she has only spent around…

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Yujie Xue,Jane Zhang,Minghe Hu considers the following as important:

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[unable to retrieve full-text content]
Unlike some of her colleagues who have shopped until the last minute of November 11 – China’s Singles’ Day, the country’s annual online shopping festival – Yang Fan has decided not to push things too far this year.The 26-year-old finance manager who lives in Nanchang, Jiangxi province spent almost 12,000 yuan last year on e-commerce platform Taobao, owned by Alibaba Group Holding, buying a handbag from designer brand Bally and high-end SK-II cosmetics.But this time, she has only spent around…

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