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China’s free-spending youngsters offer GDP hopes beyond trade war as consumption base shifts to smaller cities, McKinsey says

Summary:
[unable to retrieve full-text content]Young, single Chinese living in smaller cities, most of them women, are fast becoming a driving force behind the country’s consumption growth story, offering clues to investors looking for opportunities beyond the US-China trade war tensions.These “young free spenders” holding nine-to-five jobs in less glamorous lower-tier cities, such as Mianyang in the southwestern province of Sichuan, are boosting their purchases in all of the two dozens categories of goods – from fresh milk to skincare –…

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[unable to retrieve full-text content]
Young, single Chinese living in smaller cities, most of them women, are fast becoming a driving force behind the country’s consumption growth story, offering clues to investors looking for opportunities beyond the US-China trade war tensions.These “young free spenders” holding nine-to-five jobs in less glamorous lower-tier cities, such as Mianyang in the southwestern province of Sichuan, are boosting their purchases in all of the two dozens categories of goods – from fresh milk to skincare –…

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