From relatively traditional roots, the Japanese beer industry became a hotbed of innovation in 2018 — giving rise to new and esoteric brews, and causing brewers to think again about the use of costly aluminum as a packaging material.
For over 100 years, legislation dictated that beer had to contain 67% malt, with the balance of 33% strictly water, hops, yeast, corn, rice, or more malt. But a revision of the country’s alcohol laws – or “Shuzei ho” – which went into effect April 2018, allowed breweries to introduce a new gamut of flavors, including potato, fruit and spices. The revised legislation has also allowed the malt content in beer to be lowered to 50% from the earlier 67%.
The legislation opened ways to reduce input costs and create more innovative product lines offering new andRead More »