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Bob Lefsetz

Bob Lefsetz

Bob Lefsetz is the author of “The Lefsetz Letter.” Famous for being beholden to no one and speaking the truth, Lefsetz addresses the issues that are at the core of the music business: downloading, copy protection, pricing and the music itself.

Articles by Bob Lefsetz

The Oliver Paradigm

16 days ago

Me, me, ME!
That’s the mantra of the musician.
I’m a nobody on the way to somewhere. I’m big but not big enough. I’m a superstar and I’ve got a new release and you’ve got to HELP ME!
Like me, share my post, listen on Spotify, subjugate your own interests on behalf of mine.
But that’s not how John Oliver does it.
Oliver has created a club, a tribe, a group of believers who will follow him anywhere and do anything for him. But he doesn’t ask for anything for himself. Instead, he motivates his people in a cause! And if you know anything about millennials, you know they’re cause-driven. Every business has a charity component. Assets are secondary, otherwise they’d all be in pursuit of hot iron instead of living in L.A. without cars and taking Uber, unthinkable to their

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